For many people, asking for money can be uncomfortable. This common feeling often translates over to the nonprofit development world. Many development staffers approach their solicitations as if they were asking donors for a favor. However, this mentality and approach rarely evokes confidence and enthusiasm from donors.
Rather than simply asking for a hand, you need to show prospects that you are offering them a unique opportunity. A switch of language, tone, and content can instantly shift a donor’s perspective of your fundraising ask. You can go from communicating “I’m sorry to bother you, but can you help us out?” to “This is an opportunity you don’t wa ... continue reading