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Email Marketing for Nonprofits, Fundraising, Nonprofit Marketing Posted November 26, 2014 by Elizabeth Chung

6 Year-End Appeals that are Sure to Flop

The year-end appeal is one of the most important communications nonprofits will send out all year. 30% of annual online gifts are made during the holidays, and people also tend to give 80% larger gifts. An effective ask is crucial to leveraging this once-a-year opportunity.   Unfortunately, simply having a year-end appeal doesn’t mean you’re maximizing year-end fundraising. Some appeals are crafted in ways that can inadvertently leave support on the table. Keeping this in mind, we’ve listed 6 types of appeals nonprofit professionals that are sure to flop.   Flop #1: The Stand-Alone Email Appeal   If you were planning to send a single email ... continue reading
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